Why should I buy your product ?

Question posted in Advertising and PR Services, Business Services - Other, Consumer Packaged Goods Manufacturing, Retail on 08 2009
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You have created new credit card company , how do you plan to convince your potential clients to
preffer your new card over their old stable card company ?
 
 
1 Answer
 
This answer is somewhat repackaged from an answer I gave to another product sales question.

It is vital to understand how your product differs from the competition’s and be prepared to address those attributes. It’s important not to cast your competitors in a negative light, but to cast your business in a positive one.

Basically, the pitch is the first, and potentially last, impression; the goal is to make it the beginning of an opportunity. There’s a fine line between crafting a memorized pitch and delivering what sounds like a canned speech.

To avoid that, know your product’s benefits up, down and sideways; express your passion; know when to mention special offers that might trigger emotions or “pain points” (also called “solution selling”) that lead to more intense interest. Also, understand how your product differs from the competitions and be prepared to address those attributes.


06/15/2010
 
 
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