Marketing for a nonprofit organization adds the complexity of balancing the need of the consumer and the donor. It's critical that the nonprofit organization understands that marketing is more than "making a sale" or "obtaining a donation".

If you're looking to impress with statistics on non-profit organization fundraising, Katya Andresen, has an informative blog you can research for some hard stats to use during your interview.

Below are eight steps to market your non-profit (source: http://marketing.about.com/cs/nonprofitmrktg/a/8stepnonprofit.htm).

1. Define your target market, research similar organizations and associations.
2. Determine the desired outcome of your marketing efforts.
3. Using the information gathered in Step 1 and 2 develop brochures and marketing materials that describe the benefits, services, donation opportunities, and values of your organization.
4. Develop a social media marketing strategy. Social media such as Twitter and Facebook can provide you with ways to reach out to those interested in your organization in a low cost and effective way. Social media works great when it comes to reaching those who are passionate about causes that individuals hold dear to their hearts.
5. Develop and maintain a professional internet marketing presence by creating a web site. You can use a web site as a great resource to display useful information, news, monthly newsletters, events, create community, share alternatives to donating money, and showcase the benefits of your organization.
6. Research and maintain your prospect and customer databases. Do not let these resources be wasted. Use them for special mailings, follow-up telephone calls, event invitations, alliance development, research profiling, and market segmentation.
7. Show and advertise the results and objectives that your organization achieves. You fill find that it is effective to showcase those that are receiving benefits, inversions, activities, and projects.
8. Always actively search for alliances with other organizations, commerce, government, advertising media, and business. This step alone often brings the most benefit to nonprofit organizations.

God, I feel like I sohlud be takin notes! Great work

Great post! The ways of traditional advertising are definitely changing. The complete shift will soon take place with the Madison Ave agencies. Seth Godin talks a lot about this shift in the book Meatball Sundae. The next 2 years will really show the shift in how people get their word out there. For instance, with Hulu now starting to dominate the Web TV arena, the ads on there will continue to become more expensive, but the true measure will be how effective they are compared to taking the social approach!

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